Carry every goal that matters. Finish the ones you’ve quit before.

Yes. Sign up with Google to get 7 days on Max free with no card required (plus 30% off your first paid month when you subscribe by 31 December): build plans across all 6 life areas, combine them into one daily schedule, and shrink or swap steps on hard days. (Apple sign-in is planned; if you don't use Google, subscribe to launch updates above.)

It's an ad-free monthly subscription with no annual lock-in. Every new account starts a 7-day cardless Max trial with 3 Trial Pledges and zero card required upfront, with zero automatic charges. Unless you upgrade after Day 7, your account transitions cleanly into the free Read-Only Archive with all your history preserved. When ready, pick from three additive plans: Basic (£12/mo), Pro (£19/mo, everything in Basic plus wearable sleep, Google Calendar, and unlimited photo vision), or Max (£29/mo, everything in Pro plus spoken studio audio and auto-balancing across all 6 life areas), with 30% off Month 1 until 31 December (£8.40 / £13.30 / £20.30), 1-tap cancel anytime, UK/EU VAT included where applicable, and local currency options at checkout.

Active goals stay active across months at no extra cost. Each month includes non-expiring in-app Pledges (2 Basic, 5 Pro, 10 Max; optional one-off top-ups at £3.99 per Pledge, VAT included) used to start a new goal, add an optional commitment boost, pause a plan, or refill a heavy coaching day. Pledges are strictly non-monetary digital software usage credits included with subscriptions or top-ups and hold zero cash value. Daily AI capacity (1x Standard on Basic, 2x on Pro, 5x on Max) is one simple allowance for coaching, swaps, and updates that resets before wake-up, with extra day-one setup room for every new goal.

Yes. Edit steps, effort levels, and milestones directly, or tell the coach what to change in plain English and apply it in one tap. Step difficulty feedback sizes your next session automatically, and details like injuries, equipment, available time, and past edits are saved to your editable profile for every future plan.

There are no streaks to break and missed recurring habits never pile up into overdue debt. If a goal stalls for 3 sessions, it automatically shrinks to a minimum viable habit (often under 2 minutes) and ramps back up with a short 8-minute step when you are ready (or you can pause it with a clear return date). Meanwhile, your live arrival forecast (On pace or At risk) and weekly review stay honest so you can recalibrate in one tap. When you finish a goal, you can choose "Keep it" (low-effort maintenance), "Go further" (level up), or start a suggested next goal.